Search engine optimization (SEO): Optimizing your website for search engines can help bring targeted traffic from people searching for keywords related to your business. Pay-per-click (PPC) advertising: PPC advertising platforms like Google AdWords allow you to create ads that appear at the top of search engine results pages when people search for specific keywords. Content …
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Top 8 Benefits of Having a Website Whether you’re a small business or a large corporation, having a website is essential to your success. In today’s digital world, people are used to getting their information online, and if you don’t have a website, you’re missing out on a huge opportunity. A website allows you to …
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any …
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor …