Warning: Trying to access array offset on value of type bool in /home2/makempb9/thinkncode.com/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Warning: Trying to access array offset on value of type bool in /home2/makempb9/thinkncode.com/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Warning: Trying to access array offset on value of type bool in /home2/makempb9/thinkncode.com/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Warning: Trying to access array offset on value of type bool in /home2/makempb9/thinkncode.com/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39
Incorporation of Company Branding and SEO Website, Digital Marketing & Mobile Application Development

Do you want better
IT Services ?

Let our experts help you navigate the digital world with tailor-made IT Solutions!


Warning: Trying to access array offset on value of type bool in /home2/makempb9/thinkncode.com/wp-content/plugins/elementor-pro/modules/dynamic-tags/tags/post-featured-image.php on line 39

Table of Contents

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

WordPress vs A Custom based php Website

WordPress and a custom PHP website are two different approaches to building a website. Here are some differences between the two: Ease of use: WordPress is generally easier to use than a custom PHP website, because it has a user-friendly interface and a large number of plugins and themes that allow you to easily add...

Read More

10 ways to bring targeted audience to your website

Search engine optimization (SEO): Optimizing your website for search engines can help bring targeted traffic from people searching for keywords related to your business. Pay-per-click (PPC) advertising: PPC advertising platforms like Google AdWords allow you to create ads that appear at the top of search engine results pages when people search for specific keywords. Content...

Read More

Top 8 Benefits of Having a Website

Top 8 Benefits of Having a Website Whether you’re a small business or a large corporation, having a website is essential to your success. In today’s digital world, people are used to getting their information online, and if you don’t have a website, you’re missing out on a huge opportunity. A website allows you to...

Read More

What is web hosting and why do I need it ?

Unless you are planning to build a website from scratch, you will need web hosting. Web hosting is a service that provides you with the technology and resources necessary to build and maintain a website. Think of it this way: if a website is like a house, then web hosting is like the land it’s...

Read More

How To Find The Right Website Designer For Your Business

A website is the face of your business – so it’s important that you take the time to find a designer who will create something that accurately represents your company. In this blog post, we’ll explore the process of selecting a designer, what you should keep in mind when hiring one, and how to go...

Read More

A Guide To Why You Need A Dynamic Website

The world has changed. The way people search for things have changed. The way they use technology to do their work have changed. Gone are the days when you create a website and take it as it is, customers will want more information, they’ll want better content, so you need to be ready to provide...

Read More
Scroll to Top
Scroll to Top

We help businesses with Websites, Mobile Applications, Digital Marketing, E Commerce Solutions & Custom Software.